Understanding consumer attitudes to and valuation of organic food in Sub-Saharan Africa: A double-bound contingent method applied in Dakar, Senegal
Although organic farming is increasingly perceived as a viable alternative to conventional
agriculture in the face of deteriorating environmental ecosystems, little is known about consumers’ preferences for organic products in Sub-Saharan Africa. This paper bridges this gap in research and investigates the extent to which consumers value organic food in Dakar, Senegal.